![]() ![]() McNerney said that the new focus would enable the team to help partners do more with their marketing budgets. Yahoo Advertising’s renewed focus is the result of the team’s efforts over the past few years to take an increasingly educational and consultative role with partners to help them navigate the complex digital marketing ecosystem. He will now be leading and overseeing the new strategy of various teams which are integrated across all Yahoo Advertising’s disciplines. ![]() John McNerney is no stranger to Yahoo, having been with the company for an impressive 13 years, serving as the Senior Director of Platforms for APAC until recently. ![]() All this leads to great marketing results and a better return-on-investment. ![]() This empowers them to reach their desired consumers with precision. Advertisers have a great advantage with the ability to target their audience accurately, through a variety of digital channels including Advanced TV, mobile, display ads, videos and Digital out-of-home advertising. This should help the company reach its intended goals. With a vision to integrate creativity & data analytics solutions, Yahoo’s demand-side platform (DSP) will be used as the medium to deliver these. The team will focus on providing media solutions for premium clients through future-forward, full-funnel digital media solutions. There had been no restrictions on foreign investors or entities running digital media ventures aimed at Indian consumers.Yahoo has announced the formation of a new team that will oversee its advertising technology division in Australia and Southeast Asia, known as Yahoo Advertising. Until then, only Indian print media and news broadcast television companies had FDI caps – of 26% and 49% respectively. The rules first came out in late 2019 when the Centre announced that it would “permit” up to 26% foreign direct investment (FDI) under the “government route” for digital media companies that upload or stream news and current affairs.Īt the time, it sparked surprise because it was a departure from existing policy. The closure was, at the time, the first direct impact that the Narendra Modi government’s new policy limiting foreign investment in digital media publications had on the Indian media landscape. As The Wire reported, it shut down in November 2020 over the new FDI rules, leaving 12 journalists who worked there out of job. The US-based media company that shut down operations in India was HuffPost’s (formerly ‘The Huffington Post’) Indian arm. We’ve had a long association with India, and remain open to opportunities that connect us to users here,” the company noted. “Yahoo Mail will continue to operate in India as normal. Screenshot of Yahoo’s welcome page with the notice on the platform no longer publishing content.Ī separate FAQ put out Yahoo says that even its ‘Cricket’ operations – which provided coverage of the sport – is also impacted by the new rules as it has a ‘news’ component. ![]()
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